Many political parties harbor a misconception that candidates don’t matter. We know they do. A strong candidate is a hard-to-replicate opportunity to increase trust, proximity, and party appeal among voters. And a deep bench of other leaders can be just as important in a campaign – from the right surrogates for effectively delivering key messages, to campaigning talent that can organize in key constituencies.
We help parties and leaders stop leaving votes on the table by investing in smarter candidate and leadership strategies.
Our areas of expertise include:
The Right Plan for the Right Person
Not all candidates and leaders are created equal. We help you find the ones worth the investment by considering trajectory, path, appetite, talent, and more. Based on these assessments we can develop a tailored plan for those candidates and their campaigns. These plans support not only the individual candidate, but aim to uplift the center-left vote share at large.
Expert Coaching
We help leaders and candidates break out of their comfort zones and lean into their natural strengths. Our coaching includes help identifying the right teams and tools needed to address gaps; finding their authentic voice and brand; systematizing their networking and consistent, strategic actions to expand their base and find unlikely allies.
Talent Infrastructure & Ecosystems
We help parties and movements build a deep bench that lasts beyond an election day, for example, through coaching on how to better support and utilize candidates and identification and training of surrogates to amplify messages and reach. Our work ensures that even if a campaign loses, our client has a stronger bench and a clear plan for the next cycle.
Narrative & Messaging
A cool logo won't win an election—the right story will. We tell your mission’s story over time, connecting the past, present, and future under a consistent frame. We produce high-impact branding, videos, ads, and social media content that centers "street-level" problems and solutions. And we ensure your message reaches the right people, through the right messengers, at the right time.
Connections to Other Experts
We work with a robust network of qualified campaigning experts who we can engage to provide whatever tools your campaign needs–polling, ad targeting, social listening, crowdfunding, and more.
